Episode 48: Joe Lieber

Jul 7, 2020Podcast

As the broker and president of JL Investment Group, Joe currently has a lot of things going on in his business. Successfully managing a brokerage requires work in a lot of different areas including marketing, acquisitions, finances, networking, and more. Getting help for all of this work can be difficult. Getting help for all of this work when you’re ready to double or triple your business can feel overwhelming.

That is why Joe and Fuquan talk about focus in this episode of Passion for Real Estate Investments. As an investor, you can be pulled in a lot of directions. Outside your business, you can feel the pull to chase new deals and strategies. Inside your business, you can feel the push to handle all of the work that needs your attention. Balancing this pull and push as an investor is crucial, especially if you want to grow your business.  

It took Joe Lieber a little while to understand the true impact of focus in real estate investing. Growing up watching the Carlton Sheets infomercial, he assumed that real estate was the key to wealth. He started the journey to real estate riches at 18 with his first deal and never looked back.

Over his 20-year journey, Joe’s been involved in almost every part of real estate. Like many investors, Joe assumed that having this experience meant he should handle as much of the business as he could. It wasn’t until later, through masterminds and mentoring, did he learn that “working in your business” has limits.

Instead “working on your business” is the key to successfully managing a real estate business with all of its moving parts. It’s also the key to scaling your business.

As a real estate investor, you might be feeling this same pressure while managing your business. You might be wondering if you can keep all of the moving parts rolling without losing your own head. You might also be wondering how to grow your business so it can produce as much income as possible in the fastest time possible.

If you have those concerns, Joe and Fuquan have a conversation and insights you need to hear. Joe will break down how he’s learned to focus as a real estate investor and the concerns he has about scaling his business. You’ll get tips on how to successfully delegate your non-priority tasks, why you need mentoring for better leadership, and how to scale a business without adding all of the headaches through joint venture agreements.

Tune in for insights, conversation, and laughs about the journey of a real estate empire builder on the path to scaling his talent and wallet without the stress in the next episode.

Highlights from the Interview

  • The TV show that inspired Joe to get into real estate at 18
  • Are we headed into a mid-cycle reset in the future? (Joe’s predictions on the future of the rental market)
  • Why Joe’s not a big fan of multifamily or wholesaling at this point in his career
  • The different parts of running an investment brokerage (It’s more than you think!)
  • Why Joe would have hired a coach starting from his first day as an investor
  • Building the gold in your relationships as an investor
  • The importance of delegation
  • The “magician vs mule” principle while growing your business

About Joe Lieber

Joe Lieber is the Broker/President of JL Investment Group, Inc. Joe began investing in real estate in 1998. Since that time, he has bought and sold more than 1,000 houses.

Over the years Joe has been involved in many aspects of real estate from the brokerage side, to management, rehabs, landlording, wholesaling, and multi-family. In 2004, with the help of his wife and family, Joe opened Real Estate Quest, a full service brokerage that specializes in investment properties. He currently owns over 150 units mostly on the Westside of Cleveland.

Currently Joe is working with national and international buyers on income producing passive cash flow investments.


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