Episode 117: Micah Johnson

Feb 16, 2023Podcast

The buyers’ market we’re in is excellent for acquisition but not so great for disposition. More people are selling, while fewer people are likely to buy, which is why finding good deals is more challenging. There is a sense of urgency in the air with so much to choose from, and investors are scared. However, there are investors still putting money into deals and profiting from them. You may wonder how, but it’s happening.

Micah gives “being intentional with your data getting you more deals,” as the answer. Understanding your data and constantly executing it will help you monetize it. Data gives you the best show-up to help the customer that needs you. It will also help you get in front of buyers and sellers at the right time to build your buy box. 

Micah uses data to predict when sellers will sell at a discount and get investors in front of them at the right time. The data shows that more customers than average will be available, but they need a professional investor who knows how to solve their problems on a deeper granular level. 

That is what Micah shares with Fuquan today. The interest rates are high but rearing your communication intentionality will enable you to execute your plans. It will also allow you to get more deals and be there when your buyers need you. 

Tune in to get insight from Micah’s top tips on leveraging your data intentionally to get more deals.


Highlights from the interview

  • Micah’s journey investing in real estate since 2014 
  • Micah’s perspective on the current real estate market and how to approach it 
  • About 8020REI and the value they bring into the market 
  • How Micah is helping people in a market where disposition is tough 
  • Acquisition and disposition list and how Micah helps with communication intentionality 
  • How long it takes for investors to get traction with Micah’s strategy “Claim Your Market.”


About Micah Johnson

Micah has been in real estate since 2014. From 2014 -2020 he sold $500,000,000 in real estate volume. He went on to serve as the Vice President of Professional Development for a real estate brokerage and is now the Business Development Manager for 8020REI.

Utilizing a people-centered version of business, Micah helps you connect to the community of people you hope to serve most. Using their data, his team helps you build a road map on how to communicate your

To learn more about Micah, you can stay connected with him on his website and Facebook.


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